In the digital age, it is easier and easier to lose your voice and message in the mass void that we know as social media.
And with attention span shorter than ever—forget about it.
That is why video is vital to any effective marketing plan. It is a non-negotiable.
Did you know that, according to Forbes, 90% of customers are reporting that videos help them decide what to purchase and a whopping 64% of customers are more likely to buy a product online after watching a video about it.
That is HUGE.
1. Attention-grabbing
Video causes viewers to stop.
This is due to the face that is both visual and auditory.
Video Marketing stimulates your audience more causing them to stop.With video, you can grab and hold the attention of your viewer in about the first 3-7 seconds of your video.
This puts an extreme about of emphasis on your message.
2. Engagement
Now because video stimulates your audience’s brain as discussed in our first point, this means that viewers have a more intense reaction to video than others.
When a viewer watches a video the brain is in overdrive.
It makes predictions about what is being sold, contemplating the voice of the speaker, and taking in information at a rate so rapid, that viewers don’t even realize they are doing it.
This is a big part of videos’ success as it is a fast and easy way to relay your message before your viewer scrolls.
Not to mention that a boost of engagement will mean that platforms like YouTube, Instagram, and Facebook will all push your video out more.
Another great reason to focus on video marketing.
3. Storytelling
By far the best reason to use video in your marketing plan is to connect your audience to your product and brand.
Your consumer is looking to connect.
That is what social media is for AND more importantly- video marketing is for.
When you post a video of yourself talking about your business- your consumer sees passion.
When you post a video testimonial- your consumer sees a great relationship.
Videos are easy ways to build a connection between your prospective customers with your product, your service, and your company’s brand as a whole.
Conclusion
Video marketing is powerful and there is no excuse for not having it in your marketing plan.
Here at Grow Pro, we have been preaching about the importance of video for years now.
We love utilizing it in our own marketing as well as for our clients.
If you are interested in keeping up with trends and advertising on Facebook, Instagram, Google, and YouTube, we are just what you are looking for.
Schedule your free lead acceleration session here to get started.
