Have you ever wondered why certain YouTube channels always get thousands of views in a short period of time and go viral with their content regularly?
The reality is that they understand how the platform works and use it to make it easier for people to find their content quickly.
They also know the right keywords to use in their video descriptions and titles which makes it simple for someone looking for information on a specific topic to find them immediately.
If you have ever looked up a YouTube video or channel majority of the time you are using keywords.
These keywords are very important when it comes to Search Engine Optimization (SEO), especially on Youtube because YouTube SEO and traditional SEO are different.
The two concepts of YouTube SEO and traditional SEO appear closely related.
But you have to think of YouTube as something separate from Google or another search engine.
It technically is a search engine, but just for videos instead of regular content.
And that means it has a separate set of best practices that video creators need to learn, adopt, and implement for the best possible results.
Doing this will make it easier to show up in search results on YouTube, leading to a steadier flow of traffic and an increased number of video views.
Keywords can be the reason that you have thousands of more views on your videos than your competitor.
These keywords inform YouTube’s algorithm for categorizing your channel and content, which helps it determine what channels and videos to use to recommend your content in the “Suggested Videos” queue.
Keyword Tools
You want to first start by checking your Youtube Analytics which will give you an idea of what your existing audience wants to see in the future.
Your audience is going to play a big part in optimization research for your channel, so make sure to take a second and think about what other content your audience is interested in (related to your business or not).
After you have a good idea about your audience there are a few tools such as Google Trends and Google Ads Keyword Planner to identify popular keywords and their synonyms to use for your channel.
You are definitely going to want to use these to save yourself time.
Google Trends is another great place that will give you ideas on what is popular on your specific topic for your channel.
Google Ads Keyword Planner is a general SEO tool. This tool will show you if enough people are searching for the terms you want to populate for.
This will help you aim to create videos that will show up in general searches, which still equates to a broader audience and more views.
Including these terms can help you to maximize traffic from searches.
Incorporating hashtags will also help in the search process.
Why This is Relevant to You
You may be asking yourself why is this relevant to my school.
This can help your school get the leads you have been looking for, just by using specific words. Some of the most common keywords for martial arts schools you can use are:
- martial arts classes near me
- martial arts schools
- karate schools near me
Pretty much any keyphrase with “near me” or “around me” will help to boost your videos because people are looking at their specific location.
If you are having a hard time just getting your channel started, here is a previous blog about how to utilize YouTube as free advertising.
Utilizing Your Keywords
Your keywords need to be put in your title, description, video file, video tags, and even need to be mentioned early on in your video content.
Yup! Actually use your keyphrases in your video script!
In order to get the best results use your keyphrases in the first 25 words of your description. It is important to note, your description should still be full sentences, even with your keyphrases.
Aim to make the description at least 250 words long, using your keyword(s) 2-4 times.
The more words your description has, the better.
YouTube allows up to 5,000 characters in the description, so you want to make sure you utilize that amount.
However, in your title, you want to just use those few keywords and minimal extra words.
Add your most important keyphrases first and then use specific multi-word tags that are easier to rank for next.
You want to use channel keywords because some people want to search for a specific channel, not a video. Using this method, you can make your channel the first one people click on.
You want to make sure the right people are coming to your channel, and when you have the right people coming to your channel, that means more conversions.
More conversions mean more leads, increased profits, and a bump in ROI.
Keywords help YouTube to understand the type of content that you produce and who your target audience is.
There are three types of keywords that are described by length: short-tail (head keywords), mid-tail, and long-tail keywords.
Short-Tail Keywords (Head Keywords)
These are generic phrases, that are broad search terms that have a very high volume of search traffic.
Short-Tail is popular and consist of one or two words.
An example would be: martial arts.
Mid-Tail Keywords
These are keywords that fall between short-tail keywords and long-tail keywords. This is because they have a high volume of traffic but are highly competitive and a small volume of traffic but are less competitive.
They are two to three words and are more descriptive than short-tail keywords.
An example would be: safest martial arts.
Long-Tail Keywords
These are the most extended search terms and target a particular audience.
Long-tail is less competitive because they are more hyper specific, which generates higher conversion rates.
These keywords are usually more than four words.
An example would be: safest martial arts classes near me.
Conclusion
There are many other keywords, but these options would be the best for martial arts schools for your YouTube channel.
Specifically using long-tail keywords because they drive in more traffic because they are so specific.
Using long-tail keywords will help drive more clients to your school because traveling people will more likely see your school when they search “near me.”
This is very relevant to families looking for an activity for their kids during after-school hours close by.
When working with YouTube SEO, you must remember that YouTube does not know what the “best” video is; it only knows if it provided the right video for the proper search by interpreting the subsequent actions the user takes.
Hence, using more keywords will help to give YouTube SEO more to work with, and your video or channel will be returned in more searches.
Struggling to find the right keywords to use for your YouTube channel?
This video of Brian Dean gives you great details about choosing the correct keywords for your channel.
