In today’s competitive world, online marketing isn’t optional—it’s essential. 🥋 Whether you’re trying to attract new students or retain your current ones, your strategy can mean the difference between thriving or just surviving.
This guide breaks down five must-know strategies to boost your business.
Want to level up your marketing? 🚀 Keep reading if you want to know how to make your marketing dollars work hard for your martial arts school.
What You’ll Learn:
- How to create impactful video content
- Why diversifying marketing channels is key
- How to craft irresistible offers
- Budgeting tips to maximize ROI
- The importance of timely lead follow-up
1. Prioritize Video Marketing 🎥
Video content is king! It builds trust, shows off your school’s personality, and makes your marketing more dynamic. Schools that incorporate video see higher engagement and lower costs per lead. If you want to boost your business – start by hitting that record button.
Ideas for Engaging Video Content:
- Student Spotlights: Showcase testimonials or students demonstrating their skills.
- Behind-the-Scenes Action: Give potential students a peek into your classes and school culture.
- Instructor Welcome Videos: Create a personal connection by having instructors introduce themselves.
💡 Pro Tip: You don’t need fancy equipment. A smartphone and a good idea are all it takes to create authentic content that connects. If you need ideas for video content – we’ve got you covered with 5 simple video prompts for busy school owners.
2. Diversify Your Marketing Channels 📢
If you want to boost your business – don’t put all your marketing eggs in one basket. A mix of online and offline strategies ensures consistent leads and engagement.
Try These Tactics:
- Combine digital marketing with grassroots efforts like local events or partnerships with schools.
- Use platforms like Facebook, Instagram, and Google Ads to reach your audience where they’re most active.
- Watch the webinar reply and learn how to implement the 7 Levels of Marketing.
By leveraging multiple channels, you’re protected when one underperforms, ensuring a steady flow of inquiries.
3. Craft Irresistible Offers 🎯
Make Your Offers Shine:
- Be Valuable: Free introductory classes or discounted trials work wonders.
- Stay Fresh: Rotate offers seasonally to keep interest high.
- Maintain Quality: Avoid pricing so low that it attracts the wrong audience—reflect the true value of your programs.
🛡️ Example: A four-week trial for $49 or a two-week trial for $29 has proven highly effective for many schools.
4. Calculate Your Marketing Budget 💰
Knowing how much to spend on marketing is crucial. The Small Business Administration recommends 8-10% of total revenue for marketing efforts.
Budgeting Basics:
Start by reverse-engineering your goals. If you want 10 new students and your cost per lead is $20, you’ll need to spend $200.
Monitor your cost per lead and adjust as necessary to stay on track.
💡 Pro Tip: Access our Marketing Ad Spend Calculator for Martial Arts Schools.
5. Emphasize Lead Follow-Up 📞
A strong follow-up system is critical for turning inquiries into enrollments. Many schools miss out because they lack a dedicated process.
Follow-Up Framework:
- Be Quick: Respond to leads within 5 minutes for the best chance of conversion.
- Use Multiple Channels: Combine calls, texts, and emails for a comprehensive approach.
- Track Interactions: Keep detailed notes to personalize future conversations.
Consider outsourcing lead follow-up to ensure no opportunities are missed. It frees up your team to focus on delivering excellent service. This game-changing strategy is sure to help boost your business.
If you’re ready to outsource your lead follow-up, you can book a call with our team to learn about our Concierge Agent Program.
Conclusion: Turn Strategy Into Results 🌟
Boosting your business just got a lot easier. By implementing these five strategies, you can elevate your marketing game and grow your martial arts school. Focus on creating engaging video content, diversifying your channels, crafting irresistible offers, sticking to a budget, and mastering lead follow-up.
The time to act is now—start applying these strategies today, and watch your school thrive! 🚀
