Webinar Replay: Video Marketing: 5 Simple Videos Every School Owner Needs
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Synopsis
🌟 You don’t need a fancy camera to create great video marketing strategies. We break down 5 videos you need to film on your phone to level up.
Action Steps
💡Film Live videos (e.g., “What’s up Monday” videos). These are great for making announcements and boosting confidence for doing other videos. They can be done on a business page or a Facebook group, with the benefit of reaching potential new students.
💡 Create showcase videos. These are for showcasing classes, events, seminars, staff members, and programs. They involve starting selfie-style. Then showing the activities, engaging with participants, and ending with a call to action. These videos help build larger audiences for targeted ads.
💡Make Educational content videos. These can include tutorials, FAQs, talk show-style discussions, or sharing expertise. They engage and educate students and prospects, providing edutainment.
💡 Shoot Behind-the-scenes videos. These videos give a glimpse into the culture and activities at your school.
💡 Leverage User-generated videos, including testimonials, pictures, and videos posted by students, are powerful forms of free advertising.
💡 Record Advertising videos. This can be done as talking head videos or commercial-style videos. Talking head videos are easy, while commercial-style videos may require professional editing. It’s important to update advertising videos when changing offers to avoid audience fatigue.
What Is A Lead Acceleration Session?
- It is a complementary conversation: There is absolutely no charge.
- You speak directly with our Team: Explain your current marketing situation, what’s working and where you feel there is room for improvement.
- We discuss your vision for the business: You can’t get to where you want to go without taking an inventory of where you are. We discuss your situation.
- We go into depth about your vision for the business: For most of us, this is the most fun part of the discussion. We can see it so clearly. We just often don’t know exactly how to get there.
- We have a conversation about your obstacles on the way to accomplishing your goals: Until we have clarity on our obstacles, we can’t put together a game plan to overcome them. We have an honest discussion of what in your way.
- Then and only then – if it fits – we may discuss potential next steps: This is not for everyone, but if you want, we have a conversation about what else we could do to move you to owning an Academy that has a flood of qualified leads and new students.
