Webinar Replay: Setting Up Your School’s KPI Dashboard

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Synopsis:

💻This webinar is about the importance of tracking key performance indicators (KPIs) and using a KPI dashboard to make data-driven decisions in martial arts schools.
📈KPIs are numbers that indicate the performance of a company.
💡Cris explains the significance of diversifying revenue streams in a martial arts school. Mentioning profit centers like down payments, paid-in-fulls, special events, private lessons, and retail.
💡Cris advises against relying solely on tuition as the primary source of revenue and suggests that billing check (recurring revenue) should not make up more than 50% of the total gross revenue to effectively grow the business.

Actionable Steps:

🗂️ Use spreadsheets and scorecards to track KPIs effectively.
📋 These specific traffic stats should be tracked daily. Such as leads, appointments, shows, closes, trials, and active counts.
💡 It is important to record phone calls to provide feedback and ensure proper communication.
💡Building rapport with potential students is crucial to increase appointment show-up rates.
🏋️Consider transitioning from a free offer to a paid offer if appointment show-up rates are consistently low.

It is a complementary conversation: There is absolutely no charge.
You speak directly with our Team: Explain your current marketing situation, what’s working and where you feel there is room for improvement.
We discuss your vision for the business: You can’t get to where you want to go without taking an inventory of where you are. We discuss your situation.
We go into depth about your vision for the business: For most of us, this is the most fun part of the discussion. We can see it so clearly. We just often don’t know exactly how to get there.
We have a conversation about your obstacles on the way to accomplishing your goals: Until we have clarity on our obstacles, we can’t put together a game plan to overcome them. We have an honest discussion of what in your way.
Then and only then – if it fits – we may discuss potential next steps: This is not for everyone, but if you want, we have a conversation about what else we could do to move you to owning an Academy that has a flood of qualified leads and new students.