Trends on social media have been increasing ever since we’ve seen rapid growth in digital technology.
Social media has made a huge impact on individuals every day and can influence your own personal social media posts, your community, and your business.
As business owners, we all want clients to stay with our brand and be loyal enough to recommend our business to friends and family.
But how do we do that?
We can do this by staying up-to-date on social media trends.
No, this does not mean silly dances.
But it does mean staying informed on trends to make sure you keep your current clients happy and leads flowing in.
Let’s break down our top 3 new social media trends that will help your business grow.
1. Variety of Social Networks
There have been a number of social networks that have emerged throughout the last few years. Everywhere from Facebook and Instagram to LinkedIn and Snapchat. All these apps have their own brand that they market to a certain audience to gain more users. These social platforms have to market to a specific audience in a way that stays on brand and also allows users to be themselves.
Allowing your business to be on all social media platforms brings a variety of content to be shared by potential clients.
These platforms would work best for your martial arts school because they will let your clients see directly what your company is about.
Facebook and Instagram have different demographics that look at the content on those platforms, so if you were to use those platforms they would reach a broader client base. This can help advertise to a large group of people, to bring in more clients.
Facebook, Instagram, and Google are all great platforms to use when advertising for your school. These are the best platforms because Facebook and Instagram micro-target the audiences that are best for your school.
Google is a great platform to advertise your school because you can choose the amount of money you want to spend. You also only pay when someone clicks your advertisement, which can save you money and the amount you spend on each advertisement.
Then there is TikTok, which has a completely different audience base and allows schools to show the audience how their business is run by using short videos.
TikTok is a great platform for martial arts schools because TikTok has the “For You” page which is designed to show videos from creators in the local area, which means that you can reach the right people with your content. People usually scroll straight through a long caption, but on TikTok, you can post a very short video to gain the audience’s attention.
You can also add trending hashtags to your posts, including your local town and the style of martial arts you offer. These hashtags make it easy for users to type in them into the search and have your school come up.
Visit our blog on HOW TO LEVEL UP YOUR MARKETING WITH TIKTOK to learn more. This blog explains how to market your martial arts school on TikTok specifically.
2. Increase in Advertisement Expenses
Almost all social media platforms have an option for your business to post an advertisement for your company. That means you have multiple ways to grow your business by putting out a social media advertisement. However, this means there is competition in the amount you will spend on your advertisement.
Advertisements account for a majority of social media expenses. For 2021, ad spending for all videos will come in at $81.9 billion for the year, an increase of 12% from 2020. Due to the Covid-19 Pandemic, there was a huge decrease in company sales; however, with the increase in the use of online and social media shopping there seemed to be an increase in online advertisements.
Social media platforms have made it easier for companies to advertise what they have to offer just by using a post they already made and just boosting that post for a small amount of money.
No one enjoys spending more money than they have to.
There are ways to get around spending a lot of money on advertisements, and still being able to have your dollar go far.
Have a complete plan on how you will advertise for your school, so you are not wasting/spending a lot of money.
Completing a step-by-step plan on how you will stay proactive rather than reactive to your advertisements.
- What do you hope to accomplish?
- What your message/story is?
- What your target audience is?
- What the schedule will be for each round of spending? (Don’t panic/react too quickly if one isn’t meeting expectations)
These steps will help you not spend more money than you have to on your advertisements. We all want the best for our schools, while still being able to save some money.
3. Taking Advantage of the Video Component on Social Platforms
As we have said before, businesses need to utilize the video component on all social media platforms. Videos bring to life what your business has to offer in just a few seconds; it also shows more information within those few seconds than someone skipping over your image.
Videos allow users to share your videos with others, which leads to more business coming in. Search engines also love videos and are more likely to be seen through the algorithms on social media platforms.
As mentioned above using TikTok to make your videos is super easy and efficient. These videos also gain the audience’s attention over the normal picture with a caption post.
Benefits of Video Marketing:
- Influence client decisions
- Give the audience what they want
- Rank school higher when searching
- Increase leads
- Bump up conversions
Grow Pro Agency has an abundance of videos on our YouTube channel. You can watch more and subscribe to more videos for our top business and marketing tips here:
https://www.youtube.com/channel/UC0Hu_oT9BnX7MuLIuezp-zg?sub_confirmation=1
Ready to implement!? The Growth Professionals are here to help. Our Grow Pro clients get access to a monthly Masterclass, video scripts, and other training resources to them establish omnipresence so they can become The Best Known Dojo in their community.
Learn More About Our Team!
Not seeing the growth you want from doing your ads in-house? Grow Pro Agency offers a wide range of digital marketing services at competitive rates. Google and Facebook Ads, Social Media Management, Database Reactivation, step-by-step Video Marketing, FREE Webinars and more! Consider us your partners in marketing!
For more on growing your business, visit our website and schedule your FREE Marketing Audit; then, join the community of Martial Arts Entrepreneurs on Facebook.
