I don’t think any of us thought we would be filming videos when we opened our Martial Arts School, but here we are scratching our heads thinking of Martial Arts Video Ideas.
In fact, I think most of us react to producing video content like “Do I have to?”
And, yes-… yes, we should be doing videos (It’s a NON-NEGOTIABLE in 2023).
But where do we start?
Can you imagine making something like taxes or floss fun?… yikes.
1. What's Up Monday
What events are happening in your school?
What is a lesson of the week you can teach?
Grab your head instructor and a phone and breakdown what is happening in your school in a quick 30 second video.
This Video Idea for Martial Arts School Owners, will help create value for your prospects and current members. It will engage your community and show what your school is about in a fun and easy way.
2. Show a move/Explainer Video
These are likely going to be the videos you will create the most of. They are visually interesting to most viewers and provide a small sample of the value your academy can provide. Some easy explainer martial arts video ideas are:
Showing off a form
For this Video Idea for Martial Arts School Owners, teaching the basics on camera will help prospects see what your teaching style is like and see if it is a good fit for them.
At the same time, your current students will also love these videos so they have something to practice with at home.
This a great way to highlight your services, staff, and community in a fun, helpful, and visual way.
Best Stretch practices
Teaching how to stretch is a great way to provide value for people to use at home. However, it also helps avoid any potential “no”s.
When we’re selling, we know it’s important to address concerns early on in order to close. A lot of the time, something that holds people back from martial arts is fear of injury.
With this video idea, you can show them the steps to prevent injuries and how your school practices safety when running drills.
3. Benefits
We all know the benefits of Martial arts. But unfortunately, not everyone does…
So make content about it!
3 easy ways to execute this video are as follows:
Antibullying
In this video idea, review the dangers of in-person bullying as well as cyber-bullying.
Demonstrate how your programs teach students how to de-escalate a bullying situation AND how to, as a last resort, defend themselves.
Confidence
Everyone could use a little more confidence! Appeal to people’s well-being and give them examples of how Martial arts is a confidence booster for all ages.
Review how your teaching style and class structure help students feel empowered.
Self-Defense
Highlight why people should learn self-defense. This is a benefit video that can also double as an explainer video.
Show a basic defense move and emphasize the importance of being able to defend yourself at all ages.
4. Behind the Scenes
Film a day in the life video for a student or staff at your business!
It is a fun and engaging way for your potential members and current students to get insight to what it is like at your school and who your staff is.
5. Testimonials
Everyone knows what a testimonial is but often they are overlooked. Testimonials are often used in their written form so it is no surprise that video testimonials perform really well.
Here are a few examples of how to turn testimonials into video ideas for content.
6. Get-to-Knows (Staff)
This video idea is one of the easiest to execute.
Get a staff member and ask them questions to get to know them.
For your staff this could be questions like:
- What is your favorite form/submission?
- What move do you struggle with the most and why?
- When did you start martial arts and how?
At Grow Pro, here are some of ours:
7. Did you know?
For this video idea, break down some interesting facts about martial arts or your school.
A few ideas could be:
- Did you know Franklin D. Roosevelt was a 3rd degree Brown Belt in Judo?
- Did you know that our martial arts school has been impacting the [your area] for [years you’ve been in business]?
- Did you know “Karate” is actually a combination of two words: kara (empty) and te (hand)?
8. Merchandise/Reviews
For this video idea, here is a great example of how to showcase your equipment/facilities, shout out a B2B relationship, and provide value to people interested in getting started in martial arts.
You can also use this as an opportunity to promote stuff you have in your merch shop!
9. Culture Values
Culture values should not just be on your school’s or gym’s wall.
Make videos on what values you uphold in your community!
10. Q&A
This is another easy video idea to execute and can even be done on a Facebook, Instagram, or YouTube Live.
Take a list of most frequently asked questions for Program Directors, instructors, or yourself and answer them as a form of content.
11. Community Showcase
A lot of Martial arts schools try to impact and interact with companies, schools, and other parts of their communities.
Your audience may not know that you do!
So make a video where you show volunteer work, highlight your partnership in education (if you aren’t a partner in education definitely look into doing it), and interacting with your community.
12. Company Successes
Celebrate publicly through content! If your school gets an award or hits a major goal film a video about it.
With this tip just be careful of over publishing this type of video because you will over saturate your channel and lose your audience.
To counteract this we combine our success with our client successes. Check out how we do that here
13. Job Openings
Use your content to promote opening positions at your school!
14. Reaction videos
React to media- In a movie, are they doing the move right? Is the move exerting more energy needed for a fight?
Watch your favorite media and if it features fighting keep it in the back of your mind for your martial arts video ideas.
15. Event Vlogs
If you host an event or go to a learning conference vlog about it!
16. How to Practice at Home/DIY
Teach prospects and students alike how to practice at home.
- What to do without a partner to practice?
- How to have a false mat to practice on.
- Drills you can practice on your own.
17. Walkthrough
This video idea is an easy way to show off the quality of your facilites to your prospects without having them walk in your doors.
You can make it a walkthough video where you simply take your phone and walk around your facility showing features.
Walkthroughs should require no natural audio and require minimal edits.
See an example here
18. New & Old Competition Videos
Showcase your old martial arts competition videos from your youth if you have them.
This is a great way to showcase your passion for the arts.
It will show your viewers that you can relate to their struggles of improving in the arts.
A great example of this is on Gracie PAC MMA’s YouTube Channel where you can view Cris Rodriguez, CEO of Gracie PAC MMA and Grow Pro Agency, roll.
19. Welcome videos
Welcome videos are easy ways to introduce your school to people in your area without having them walk in your doors. An easy welcome video, is a simple video the explains what would happen if they came to your school.
A great example is the one we made for Gracie PAC MMA. Check it out below!
20. An Ad
You should be making video Ads. Video dominates all social media these days, so why not make an Ad to post for free and get your business attention?
At Grow Pro, we love making fun ads that parody movie and TV scenes. This video idea is a great way to get your name out with the budget and creativity levels that feel comfortable for you.
Here are a few examples of our favorite ads but watch all the ways we market ads differently here: Grow Pro Agency’s Ad Playlist
By filming ads, you can create fun and unique content that pops in the feed AND promote your business to a mass audience while only spending what you are comfortable with to film and edit.
Conclusion
We hope these 20+ Video Ideas will help you build up your content and level up your brand!
