Your martial arts website is not just a virtual placeholder; it’s a dynamic tool for attracting, engaging, and converting potential students.
It’s the cornerstone of your online presence and can make or break whether or not you get seen online.
Your website serves 5 purposes:
- Get Found [must be optimized for search]
- Build Trust
- Educate & Inform on your Amazing Martial Arts Programs
- Nurture through Creating Valuable Content
- CONVERT
To ensure your website effectively accomplishes these goals, check out the 7 MUST HAVES for your martial arts website.
1) Simple, Sensible Web Address:
Your website’s URL is its digital identity.
Make it easy to remember, type, and spell.
A concise .com domain is preferable, as it is universally recognized and trusted by users.
Avoid dashes and numbers to prevent confusion and ensure visitors arrive at the right destination effortlessly.
You don’t want them going to the wrong website!
2) Easily Navigated Site Map with Easy-to-Find Contact Info:
A straightforward and easy to use navigation menu is essential for guiding visitors through your site.
This will help decrease your bounce rate and give visitors a clear path to your site.
Only some people have the patience to search for your contact info, so make sure it is on every page of your website!
This is one of the easiest things to overlook, so make sure it is incredibly easy for people to contact you.
Your contact information must also exactly match what you have on your Google Business Profile.
Something as little as having the word “Avenue” spelled out on your Google Listing but then having it written as “Ave.” on your website can hurt your rankings.
Isn’t that the main purpose of your website?!
For it to CONVERT!
3) Social Proof & Testimonials:
We live in an age where people trust online reviews (20 years ago, not so much).
It’s imperative that you build credibility with prospects while they are on your website.
This will help to convert more visitors into leads.
People love to hear stories from real people—make sure you have testimonials on your page!
Let your students’ voices speak volumes about the quality and impact of your martial arts programs.
Check out our Customer Success page for ideas on setting up your social proof page!
4) A Compelling and Obvious Call to Action - Lead Magnet:
You must tell your online visitors exactly what you want them to do!
Direct visitors to your Lead Magnets. A lead magnet is an incentive marketers offer potential buyers in exchange for their email address or other contact information.
You could easily offer a PDF with 5 Ways That Martial Arts Helps to Build Confidence in Children” or “3 Fat Burning Hacks”.
This will incentivize your website visitors to give you their NEP (Name, E-Mail, Phone Number), enabling ongoing communication and relationship-building with potential leads.
5) Separate Program Pages with Separate Opt-In Boxes:
One of the most important aspects of e-mail marketing is having a segmented list.
If someone is on our website and interested in your kids’ martial arts program, the content you send them will differ from that of someone interested in your adult martial arts program.
To segment your lists, you need to have separate program pages with separate opt-in boxes or the ability to choose which program they are interested in with a drop-down menu.
6) A Regularly Updated Blog:
Keep your website fresh and relevant with a regularly updated blog.
Share insightful articles, training tips, and industry news to engage visitors and position your dojo as a trusted resource.
Incorporate SEO best practices to improve search visibility and attract organic traffic.
7) Mobile-Optimized Platform:
Ensure your website is responsive and seamlessly adapts to various screen sizes and devices. A mobile-friendly experience enhances user satisfaction and maximizes engagement across all platforms.
Over 60% of internet users access websites via mobile devices.
Mobile optimization is non-negotiable.
If you’re not sure, Google the words “mobile optimized website” and type in your webpage URL. It will analyze your site and let you know if it is web page mobile friendly.
A mobile-friendly experience enhances user satisfaction and maximizes engagement across all platforms.
Conclusion:
Incorporating these 7 must-have elements into your martial arts website will create a better online presence that attracts, engages, and converts visitors into loyal students.
Embrace the power of digital marketing to elevate your dojo’s visibility and success in today’s competitive landscape.
If your website cannot do the 7 above items, head over to Market Muscles and see how they can change your website to fit your brand!
