When it comes to the fast-moving world of internet marketing, everyone is looking for that competitive edge.
Building an email list is a crucial aspect of online marketing.
It’s true, Social Media Marketing is taking over, however, email marketing (and email list building) has stood the test of time.
Creating email newsletters is the most effective way to build a stronger customer relationship and grow your business!
Most entrepreneurs struggle to understand the importance of or even the reasons for including an email list subscription on their websites … or building a list at all.
However, it still remains one of the most powerful and thoroughly understood “modern” forms of communication. That’s why just about every social media platform requires you to have an email. (We’ll touch more on that aspect later though.)
Email marketing is one of the oldest and most popular online marketing techniques in the world. According to the Direct Marketing Association, email marketing sees a 4300% average return on investment (ROI) for businesses in the US.
Some reasons for building an email list are:
- Email can be made personal
- Email helps you build rapport and intimate relationships
- Email helps to bring your customers (and potential customers) value
- Email is targeted – you can send specific messages to certain groups
With just those reasons above, your email list is pure gold!
But, let’s dive further into this.
Did you know that only 5%-8% of customers are likely to convert on the first use of your website? That means there’s a massive 92%-95% of website visitors which you could be ignoring.
And that’s where re-marketing to your email list comes in.
Re-marketing does exactly what it says – it allows you to retarget the customers who once showed interest in your company. It’s a gentle nudge – a reminder that your brand and your product or service still exists. And it’s not a method to be knocked.
In fact, research has shown that 70% of customers that are presented with certain types of re-marketing ads will later go on to convert.
So how can you use your email list to re-market to customers on Facebook?
You can easily identify their genuine interest, you can create a look-a-like audience (those who act similar to your current email list),up-sells and cross-sells!
Lookalike Facebook ad targeting is great for those businesses whose email lists still need some work. If you don’t have access to an extensive list and the potential of re-engaging your current contact list is slim, lookalike targeting allows you to reach a much larger pool of prospects, just waiting to be converted.
Lastly and most importantly. We’ve been preaching the iOS / Facebook update for some time. Don’t find yourself getting left behind because you failed to maintain an email list. Things are changing when it comes to advertising on social, and your email list is going to be more powerful than ever!
