Webinar Replay: 6 Step Process To Writing Emails That Sell
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Synopsis
🌟In this webinar, we teach how to write emails that sell. These emails will move your students’ movements through their customer journey.
Action steps
💡 Break down your emails. Email 1 should be the offer teaser. Email 2 should provide the details of the offer using the four steps of selling framework. Email 3 should focus on social proof. Write email 3 using testimonials related to the offer and highlighting the benefits. Email 4 is the hero story email. In email 4, leverage storytelling to connect with your audience.
💡 Write emails with a call to action, urgency, and a clear closing goal.
💡 Scrub your email list regularly. You need to improve deliverability and avoid sending emails to people who don’t open them.
💡 Monitor your Key performance metrics for email marketing. Some KPIs include list growth (new subscribers), delivery rate (aim for 95%), open rate (15-25%), click-through rate (2.5% is solid), unsubscribe rate, and complaint rate (avoid high spam marking).
💡 Encourage recipients to whitelist your emails to ensure they land in their inboxes.
What Is A Lead Acceleration Session?
- It is a complementary conversation: There is absolutely no charge.
- You speak directly with our Team: Explain your current marketing situation, what’s working and where you feel there is room for improvement.
- We discuss your vision for the business: You can’t get to where you want to go without taking an inventory of where you are. We discuss your situation.
- We go into depth about your vision for the business: For most of us, this is the most fun part of the discussion. We can see it so clearly. We just often don’t know exactly how to get there.
- We have a conversation about your obstacles on the way to accomplishing your goals: Until we have clarity on our obstacles, we can’t put together a game plan to overcome them. We have an honest discussion of what in your way.
- Then and only then – if it fits – we may discuss potential next steps: This is not for everyone, but if you want, we have a conversation about what else we could do to move you to owning an Academy that has a flood of qualified leads and new students.
