Webinar Replay: Optimizing Your Google My Business
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Synopsis
🌟Google is an intent-based marketing platform, while Facebook is interest-based.
🌟You should Optimize your Google Business Profile because the search engine results page (SERP) is highlighted.
🌟The goal is to own the SERP by appearing in Google Ads, Google Maps, and organic listings.
🌟Showing up on the first page of Google search results is crucial as very few users go beyond the first page, emphasizing the importance of organic listings.
Action Steps
💡 Regularly post on GBP and use features like offers, updates, and events to enhance your listing’s visibility.
💡 Respond to reviews- even bad ones. Bad reviews need professionalism.
💡 Upload high-quality photos and videos. This is especially important for showcasing facility updates.
💡 Choose “karate school” even if you aren’t one. Choosing this as a category is not misleading. Most people associate karate with martial arts.
💡 Take photos outside of your school taken by Google car’s 360-degree camera. This cannot be updated unless Google resurveys the area.
What Is A Lead Acceleration Session?
- It is a complementary conversation: There is absolutely no charge.
- You speak directly with our Team: Explain your current marketing situation, what’s working and where you feel there is room for improvement.
- We discuss your vision for the business: You can’t get to where you want to go without taking an inventory of where you are. We discuss your situation.
- We go into depth about your vision for the business: For most of us, this is the most fun part of the discussion. We can see it so clearly. We just often don’t know exactly how to get there.
- We have a conversation about your obstacles on the way to accomplishing your goals: Until we have clarity on our obstacles, we can’t put together a game plan to overcome them. We have an honest discussion of what in your way.
- Then and only then – if it fits – we may discuss potential next steps: This is not for everyone, but if you want, we have a conversation about what else we could do to move you to owning an Academy that has a flood of qualified leads and new students.
