Webinar Replay: How Facebook Is Changing Forever: The iOS 14 Update
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Synopsis
Cris Rodriguez is a Brazilian Jiu-Jitsu black belt, a third-degree black belt in Taekwondo, a school owner, and a digital marketing consultant hosts this webinar. She breaks down how Facebook is changing due to the iOS 14 update and its impact on digital marketing.
Action Steps
💡 People who opt out of tracking can’t be targeted. The size of the website’s custom audiences will be smaller.
💡 iOS 14 will impact campaign optimization, conversion ads, and reporting.
💡 Domain verification on Facebook Business Manager is essential. This can be done through the “business settings” and “brand safety” sections. Verification can take up to 72 hours, so it’s important to start the process early to avoid ad shutdowns.
💡 Working with a website company like Market Muscles can be helpful in handling the domain verification process.
💡 Focus on video marketing to maintain the ability to re-target audiences on Facebook, as video content can still be utilized even after the iOS 14 update.
💡 Emphasize quality over quantity for engagement posts. Boosting posts can take this to the next level.
💡 Build an email list. Continue to focus on growing the list and leveraging it for marketing purposes.
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- It is a complementary conversation: There is absolutely no charge.
- You speak directly with our Team: Explain your current marketing situation, what’s working and where you feel there is room for improvement.
- We discuss your vision for the business: You can’t get to where you want to go without taking an inventory of where you are. We discuss your situation.
- We go into depth about your vision for the business: For most of us, this is the most fun part of the discussion. We can see it so clearly. We just often don’t know exactly how to get there.
- We have a conversation about your obstacles on the way to accomplishing your goals: Until we have clarity on our obstacles, we can’t put together a game plan to overcome them. We have an honest discussion of what in your way.
- Then and only then – if it fits – we may discuss potential next steps: This is not for everyone, but if you want, we have a conversation about what else we could do to move you to owning an Academy that has a flood of qualified leads and new students.
