Webinar Replay: Martial Arts Summer Camp: Marketing Ideas for Summer Season

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Synopsis

💡 Cris discusses creative marketing ideas for the summer season with Mike Metzger without doing a Martial Arts Summer Camp.
💡 Cris provides alternative options to running full-fledged summer camps to maintain or increase revenue.
💡 Have a limited number of spots to avoid overcrowding and create a sense of urgency for members.
💡 Long-term thinking and focusing on conversions throughout the summer are great for revenue generation.
💡 The success of summer events lies in presenting it well, building value, and creating a culture of limited availability.

Actionable Steps:

📝 Offer summer private lesson packages, where five packages of eight lessons each can generate additional revenue without much expense
📝 Follow up with trial participants, and if they are not ready to enroll at the end of the trial, scheduling another appointment and increasing the value and personal attention
🎉 Offer a “Summer Bash” event that includes prizes, classes, demos, giveaways, and food. Announce special enrollment offers during the event to encourage interested participants to sign up, with discounted rates and additional benefits.

It is a complementary conversation: There is absolutely no charge.
You speak directly with our Team: Explain your current marketing situation, what’s working and where you feel there is room for improvement.
We discuss your vision for the business: You can’t get to where you want to go without taking an inventory of where you are. We discuss your situation.
We go into depth about your vision for the business: For most of us, this is the most fun part of the discussion. We can see it so clearly. We just often don’t know exactly how to get there.
We have a conversation about your obstacles on the way to accomplishing your goals: Until we have clarity on our obstacles, we can’t put together a game plan to overcome them. We have an honest discussion of what in your way.
Then and only then – if it fits – we may discuss potential next steps: This is not for everyone, but if you want, we have a conversation about what else we could do to move you to owning an Academy that has a flood of qualified leads and new students.