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Webinar Replay: The 4 Week Launch Process

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Synopsis:

  • 💡 This webinar focuses on organizing and structuring the launch process of ad campaigns, particularly for martial arts schools.
  • 💡Cris mentions reading “The Best Known Dojo” to learn more about digital marketing, specifically for the martial arts industry.
  • 💡 There is a four-week launch process highlighting the significance of systems and organization in successful marketing campaigns.
  • 💡 Cris emphasizes the importance of being organized, having systems in place, and using checklists to streamline marketing efforts during the launch process. 
  • 📣 Creating events on your school’s Facebook business page and scheduling organic social media posts to promote the event.

Actionable Steps:

  • 📝 Draft a phone script using a framework instead of writing word-for-word.
  • 📧 Craft and schedule emails as part of the marketing campaign, considering full-on campaigns instead of one-off blasts.
  • 🖥️ Consider utilizing our Social Media Management program that will schedule social media posts for you.
  • 📅 Use batching to write and schedule emails in advance for consistency. 
  • 💬 Utilize text messaging as a powerful communication channel with high open rates.

What Is A Lead Acceleration Session?

  • It is a complementary conversation: There is absolutely no charge.
  • You speak directly with our Team: Explain your current marketing situation, what’s working and where you feel there is room for improvement.
  • We discuss your vision for the business: You can’t get to where you want to go without taking an inventory of where you are. We discuss your situation.
  • We go into depth about your vision for the business: For most of us, this is the most fun part of the discussion. We can see it so clearly. We just often don’t know exactly how to get there.
  • We have a conversation about your obstacles on the way to accomplishing your goals: Until we have clarity on our obstacles, we can’t put together a game plan to overcome them. We have an honest discussion of what in your way.
  • Then and only then – if it fits – we may discuss potential next steps: This is not for everyone, but if you want, we have a conversation about what else we could do to move you to owning an Academy that has a flood of qualified leads and new students. 

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