What does marketing look like today and how did we get here?
The history of marketing as we know it began with humble beginnings. The effort to develop persuasive communications for selling goods and services has been around since ancient times.
Today, we will discuss the different eras in the history of marketing beginning in the 1450s.
We all know that a business that sells products or services must have a way of attracting customers and that company’s efforts to promote their products or services is known as marketing.
The size of a company and the audience you are trying to reach will determine your strategy. A successful strategy will help you gain and pursue ways to retain customers.
What is marketing?
Marketing has a great impact on a company’s overall profitability. It enables a business to learn about its potential customers, which helps them fulfill the needs and desires of consumers. To be successful, companies must both have a plan for advertising products or services and a way for people to learn about the services they are providing. Successful strategies involve many different tactics with everything working together to retain customers and promote services.
The marketing that we know today is a blend of Strategy and Technology. Historically, however, it hasn’t always been this way. Businesses needed a way to spread the work more efficiently…
Although persuasive communication has been around ever since people have had something to sell, it began with simply selling goods and services.
Modern marketers get a lot of we know from the Industrial revolution when purchasing goods became easier for a consumer than making things themselves. Mass production evolved into many industries serving the needs of a growing consumer market.
History of Marketing
Print Advertising (1450s): Gutenberg invents the moveable type making mass printing available. Retailers have the ability to pass out brochures and fliers to potential customers.
Magazines (1730s) : The first magazines were developed and released.
Billboards (1867): People began renting billboards for advertising.
Radio Advertising (1922): Business began purchasing advertising time on the radio.
Television Advertising (1941) Consumers began purchasing television advertising.
Telemarketing (1950s) Businesses began utilizing the telephone to reach potential customers.
Mobile Advertisements (1970s) Advances in technology-enabled new capabilities via the internet such as eCommerce and database marketing.
Search Marketing (1995) Companies began promoting a business by using Search Engine Optimization to drive traffic to websites.
Blogging (1998) Business began creating blogs to share information and direct consumers to their website.
PPC (2000) An internet technique where a company pays a small fee for every click on an advertisement known as Pay per click surfaced this year.
Social Media (2003) Social media became a popular way to share commercial messages and personal ideas with others.
Google Analytics (2005) Google helps website owners see if they are reaching their audience by providing information on who visits their websites.
Types of Marketing
Over the years consumers and technology have advanced at a rapid pace and marketers have had to step up their game!
With today’s advanced technology customers can utilize different types of marketing for promotion. Internet Marketing is prevalent today with social media promotions, email, and search engine efforts. Direct Marketing can be another way to reach potential customers through newsletters, cold calling, or purchasing space on a billboard. Prior to the 1940s during the production era marketers believed that a good product will sell itself. Today, we know that forming a relationship with customers and utilizing these new platforms is how you succeed at marketing.
At Grow Pro, one of our core values is staying at the forefront of marketing. We love to help martial arts owners stay on top of all the trends while focusing on what they love most- martial arts. That’s why we offer a FREE marketing audit.
This FREE audit is a complimentary conversation with our team to discuss the vision for your business. You can explain your current marketing strategy and we will determine a game plan to overcome your obstacles and accomplish your goals.
Schedule your free lead acceleration session here to get started.
