If you want more students this month, don’t start with new leads. Start with the people already in your world.
That’s what Step 1 of the Grow Pro Proven Process is all about: Reactivation.
Here’s the play.
Why Reactivation Works (Even If You Think It Won’t)
Most school owners ignore this step.
They say:
“Old leads are dead.”
“Those students quit for a reason.”
“We don’t have time.”
Here’s the truth:
- Leads don’t stay cold forever. Circumstances change.
- Students leave for all kinds of reasons, many of which have nothing to do with you.
- You do have time if the system is built right.
We’ve seen reactivation campaigns fill summer camps and create instant cash flow without spending a dime on ads.
If you’re skipping this, you’re leaving money on the table. Period.
Who You Should Be Contacting
1. Former Students
Export a list of every former student from the past 2 years.
Ask yourself: Is there anyone on this list I wouldn’t invite back into our school?
Remove them. Everyone else is fair game.
2. Cold Leads (Last 12 Months)
Anyone who inquired, opted in, or booked an intro but didn’t enroll.
They showed interest once; they’re worth a follow-up.
How to Execute a Reactivation Campaign
Step 1: Segment Your List
Create two categories: Former Students and Cold Leads.
Step 2: Launch SMS & Email Campaigns
Use a CRM to:
Send a short text that sounds human: “Hey [First Name]! We’re offering a few free trial classes this month. Want me to save you a spot?”
Follow up with a casual email: “We’d love to have you back on the mat. Reply if you’re interested.”
Step 3: Drip Release If It’s a Big List
Avoid overwhelming your team. Break large lists into 100-contact chunks.
Run the campaign weekly.
Step 4: Set Up Call Follow-Up
Have a team member (or use Grow Pro’s Concierge Setters) call anyone who clicks or replies. Speed matters.
What to Expect
When done right, reactivation campaigns:
- Fill class spots without buying leads
- Re-engage your community
- Add thousands in revenue fast
You already paid for these contacts. Why not get paid by them?
Next Step: Book Your Free Marketing Audit
Want us to walk you through how to run this for your school? Or do it with you?
Book your free Grow Pro Marketing Audit and let’s put together a reactivation plan that works.
