If you want to maximize your marketing results, you need to have a plan.
A well-thought-out marketing plan can put you in a place of sustainable growth.
But to design that plan, you need to get clarity.
You need to iron out all the key details around your business.
And the following three questions will help you do exactly that.
WHERE ARE YOU NOW?
Setting measurable goals is critical to growing your company.
But on top of knowing your goal, you also need to understand where you are now.
So, analyze your current situation.
When you do that, you get data that you can then compare with your current situation.
This allows you to see what exactly you need to improve to hit your target faster.
WHO IS YOUR IDEAL CUSTOMER?
The more you know about your customers, the more relevant plan you can design to reach them – and the more successful you’ll be at doing that.
Where do they hang out?
What are their fears?
What do they expect from your service?
You want all the data on their psychographics and demographics you can get.
That information is key to coming up with a USP, or unique selling proposition, and messaging that resonates with your audience.
WHAT ARE YOUR KPIs?
Your goals are all about the numbers.
The more numbers you know and control, the easier it’ll be for you to set KPIs and reach your goals.
But this also means you need to keep a close eye on your whole marketing funnel.
Let’s say you know your target and how many leads you need.
But do you know how much every lead that you need costs?
Or where does the majority of your leads come from?
Is it SEO, PPC, or local references?
Numbers like these help you find the most important sources of quality leads.
And all of the above are the data you need to design a relevant marketing plan that works for your business.
We can help you with that.
Let’s schedule a chat and talk about how you can generate better results online
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