Google Partner Logo
Get Started
Get Started

Blog

Content Creation: Turn 1 Video into a Content Calendar

Share this post

Are you looking to get more mileage out of your video content creation?
 
One way to do this is by repurposing your videos into many forms of content. This can include social media posts, blog articles, podcasts, or a standalone audio file.
 
By repurposing your content, you can reach new audiences and keep your existing followers engaged with fresh and diverse content.
 
Coming up with content can be the hardest part of your content strategy, but it can be right in front of you the whole time.
 
One piece of the content you already created can be turned into many different types of content for many different days. This can be turned into text-related content and video-related content for a whole month of content.

Text-Related Content

Text-related content refers to content that is made up of text, as opposed to visual or audio content.
 
Examples of text-related content include blog posts, articles, newsletters, social media posts, web pages, and emails.
 
Text-based content is a great way to share information, ideas, and opinions with your students.
 
This kind of content creation is particularly effective when combined with images or other visual elements to break up the text.
 
Text-based content can be consumed quickly and easily, making it a popular choice for most audiences.

Blog Post

There are several ways you can turn a video into a blog post, according to Olivia Smolder at Pop Video:
 
First, you can start out by writing a summary of the video. This includes the key points or main takeaways from the video. You can also include quotes to add credibility.
 
Next, you can transcribe the audio from the video and use the transcript as the basis for your blog post.
 
This is especially useful if the video contains a lot of valuable information.
 
So, make the content more accessible to readers who may have difficulty with audio.
 
You can also create a bullet-pointed list, this can make the content more appealing and easier to digest for readers.
 
Write the blog post as a review or analysis. Share your thoughts on the video and provide your own analysis or perspective.
 
Embedding the video directly into your blog allows the readers to watch while reading. Be sure to provide some context for the video and a brief introduction to help your readers understand why it’s relevant to your post.

Instagram/Facebook Post

Here are some content creation ideas for turning a video into an Instagram or Facebook post:
 
Create a short, attention-grabbing clip from the video to use as a teaser on social media. This can help build anticipation and encourage people to watch the full video.
 
Turn a highlight of the video into a GIF, which can be a fun and engaging way to share content on social media.
 
Turn a key takeaway into a graphic with an eye-catching design. This can be a great way to grab attention and drive engagement on social media.
 
Share a part of the video that summarizes the key takeaways.
 
Share a link to the video on social media, along with a brief description of what the video is about. This can be a simple and effective way to share your video content with your followers.

7 Social Media Content Creation Post Ideas

  • Carousel, which is a slide of educational tips from a macro piece of content
  • Mini blog post in the caption based on a long-form video
  • Quiz post
    • Hate it or love it
    • This or that
    • Comment below what the most important takeaway from the video was
    • Comment below what their favorite part of the video was
  • Turn the text graphic into an infographic. You want to do this because infographics are 3x more likely to be shared compared to normal content
  • Use quotes
  • Use comments and reviews and turn them into a text graphic
  • Take stats and turn them into posts

Email

Yup, you read right. Turn a video into an email!
 
Many email platforms allow you to embed a video into the body of an email. This is a great way to make your email more engaging and interactive.
 
Screenshot a part of the video that serves as a visual representation. You can then include the image in your email and link it to the video on a landing page or your website.
 
Write a summary of the key points or main takeaways from the video and include it in your email.
 
So, You can transcribe the audio from the video and it in your email.
 
 This is useful if you want to make the content more accessible to readers who may have difficulty with audio.
 
Share a link to the video in your email, along with a brief description of what the video is about.
 
This can be a simple and effective way to share your video content with your email subscribers.
 
Give value in email, don’t just direct your subscribers somewhere else

Video-Related Content

Video-related content refers to content that is primarily made up of video. 

Examples of video-related content include YouTube videos, Instagram stories, TikTok videos, video ads, and YouTube Shorts. 

Video content creation can be a powerful way to engage and entertain your audience, as it allows you to show, rather than just tell, your message. 

Video content can be used to showcase products, demonstrate processes, tell a story, or simply provide entertainment.

This can be anything from a Podcast to a 30-minute-long YouTube video. 

Video content can be more time-consuming to produce than text-based content, but it can also be highly effective in reaching and engaging your audience.

TikTok

Here are some content creation ideas for turning a video into a TikTok video:

Create a short, attention-grabbing clip from the video to use as a teaser on TikTok.

This can help build anticipation and encourage people to watch the full video.

Turn a brief moment or highlight from the video into a GIF, which can be a fun and engaging way to share content on TikTok.

Turn a quote or key takeaway from the video into a graphic with an eye-catching design.

This can be a great way to grab attention and drive engagement on TikTok.

Edit the video to fit TikTok’s 15-second or 60-second format, and add text overlays, music, or other elements to make the video more visually appealing and engaging.

Use TikTok’s duet feature to create a new video that combines your original video with a new video or audio track.

 This can be a fun way to add your own spin to the content and engage with your followers.

Short snippets on long-form video 

Edit long-form content into multiple short-form videos (60 seconds or less)

Reel

Edit long-form content creation into multiple short-form videos (60 seconds or less)

You can create a Reel and put it on your story as a teaser.  

Turn a reel into a video quiz, such as a “hate it or love it” or “this or that” quiz. 

YouTube

YouTube Shorts. The infamous response YouTube made to TikTok.

Subsequently, this means you should be posting there.

But fear not! It’s easier than you think!

Edit long-form content creation into multiple short-form videos (60 seconds or less) the same way you did for Reels and TikTok.

So don’t let your hard work go to waste – try turning one video into multiple forms of content and watch your reach and engagement grow!

You can read our previous blog, “How to Influence with Social Media Marketing in 2023,” to get more information on how to utilize your videos for content creation. 

Grow Pro

Grow Pro

Grow Pro Agency is a Digital Marketing Agency for Martial Arts Academies & Fitness Gyms. We offer Google Ads, Facebook Ads, Instagram Ads, and Done for You Daily Social Media Postings. We provide immediate, unmatched personal attention to our client's individual needs and stay at the forefront of evolving trends in the digital marketing world. Let us help you drive more traffic to your business so you can sign up more people and impact your community.

Join the Discussion

Related Posts

© 2018 All rights reserved​

US Based Company

Grow Pro Agency - The Martial Arts Industry Top Choice

Download Your Free Internet Marketing Guide for Martial Arts School Owners and Start Signing Up New Students Online Now!

Simply enter your email address below to start your application: