Youtube has become a massive social media platform that has integrated into most people’s lives.
According to Hootsuite, an astonishing 2 billion logged-in monthly users are on YouTube— 74% of which are adults in the U.S.
No wonder Videos Do So Well In Marketing but how do you, as a martial arts school owner, leverage YouTube to create free awareness and get your brand shown to the masses?
People with similar interests can find your brand easier due to the algorithm
YouTube wants people to stay on the platform as long as possible.
So if they know that a user on their platform is in your area with an interest in martial arts or is a parent looking at extracurriculars for their child you can pop up. You can do this in several ways: optimizing keywords, making thumbnails that pop, and several other topics for future blogs.
However, the most important way to have this happen is to provide value. YouTube is trying to give its users the most value out of their app usage. This brings us to our next point.
Different and, in most cases, easier ways to show off the value of your School.
As Cris Rodriguez, founder of Grow Pro Agency and marketing ninja, always says: “The secret to a good marketing strategy is having a good product or service.” Marketing can’t help a bad service. And what you do on your mats is your greatest asset.
So The best way you are going to market is by showing the masses what that secret sauce is.
We all have high-quality cameras in our back pockets nowadays- so utilize it. While on the mat, you or a staff member can show the amount of amazing value you provide your students by filming segments of classes.
So now that we know the why, let’s talk about the basics of how: filming.
Here are some tips and tricks to do while filming and why it works on YouTube.
Turn your camera sideways.
YouTube’s standard video dimensions are 1920×1080. By turning your phone sideways to the left, you will satiate these qualifications and prevent those black strips you see on videos that are filmed vertically. Filming the correct way will instantly up the quality of your videos.
Get “Wides”
Show off your Facilities and the size of your classes by fitting as much as you can in the frame.
This will help put your prospects in your facilities and in your classes before even stepping foot in your school. You will also be able to show your community and the quality of your school.
Again all building up your schools value.
Get “Closeups”
By getting closer shots of your classes it allows for diversity. A “stagnant shot” or a shot the remains the same can be boring for viewers.
That’s why getting these closer videos can help break up the flow making it easier for people to engage with.
Film yourself and your staff
This is a great way to build a connection between your team and a prospect through YouTube.
By talking directly to the prospect and showing them you personality can humanize your brand. Some easy ways to do this is by:
- Introducing your staff
- Talking about programs
- Showing a skill (i.e. have your teachers show a kick, have your front desk show how you make the experience the best it can be, etc.)
Here is a great example from Gracie PAC MMA
Film your students and- if you can- your parents
Most likely your prospects are looking for a fun and healthy lifestyle but most importantly they are looking for a COMMUNITY.
That’s why showing your community rocking it is a great way to show value!
An easy way to do this is by filming students in a class. This can also be great as a retention tool as you can go to parents and provide amazing memories.
Speaking of parents, if you have a great relationship with a family, ask if they would be willing to talk about the impact your school has made for them.
These testimonials can be great for YouTube because as prospects gain awareness of your brand they can do further research to see if you are the right fit for them.
And with that, you have a great start to YouTube your school for absolutely FREE on THE top video app in 2021.
But we don’t just want you to have a great start. We want you to have an excellent one!
That is why we are offering our FREE Internet Marketing Guide.
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