You have heard us say it once, and you will continue to hear from us over and over…
For the foreseeable future: VIDEO IS A NON-NEGOTIABLE.
The most well-known platform to showcase video is Youtube with more than 2 billion logged-in monthly users.
So then the question becomes how, in a sea of content, do you get yours viewed by more people? How do you get people to click on your video?
Although there are lots of other key factors, one of the best and easiest ways to immediately improve your videos click-through rate (CTR) is through your YouTube Thumbnail.
A YouTube Thumbnail is a small icon that showcases your video before any user clicks on it, usually being paired with the video title. YouTube will auto-select a video’s thumbnail unless you make a custom one.
Now there are plenty of other softwares out there to create your own Youtube thumbnails, but our favorite FREE platform is Canva. They dozens of free templates that are already set up to make your thumbnail pop- but we are going to break down our top 3 keys to keep in mind while creating your successful videos’ thumbnails.
1. Focus on your Keywords
Although we are not going to break down keywords completely (we’ll save that for another blog), it is still important to say straight away that your content and thumbnail should match your keywords.
“Keywords are words or phrases that are used to match your ads with the terms people are searching for.” When you select high-quality, relevant keywords for your video can help you reach the YouTube users you want, when you want.
The more times you mention your keywords in your titles, thumbnails, and even say them in your video— the better your ranking will be on YouTube.
The better ranked your content is- the more visible your video will be-and the more visible- the more clicks you will get.
So make sure to utilize those clicks the best that you can.
2. Stand Out
Let’s be honest, design has a lot to do with CTR.
A thumbnail has to look aesthetically appealing in order to pique a users’ interest.
That means when creating your thumbnail, you should pick vibrant distinct colors.
Choose colors that work with your brand colors- something you will use frequently and pair it with something that compliments red to contrast with the Youtube logo.
Here are some examples of some eye-catching thumbnails:
3. Consider Size
Thumbnails can be a decent size within Youtube’s Platform.
However, the most commonly seen and most important placement is relatively small.
That means in order to have a stellar CTR, you must make sure- even when small- that it is clear and readable.
If using Canva, you can easily check this with the slider button that allows you to adjust the size of your canvas.
While these small easy tricks see may seem fundamental, they can make a big difference between someone clicking on your video and someone scrolling by.
That is where the Growth Professionals come in!
At Grow Pro Agency, we take all of the complex jargon, tedious details, and time-consuming marketing off your hands leaving you with the freedom to focus on what you love.
Grow Pro Agency offers a wide range of digital marketing services at competitive rates. Google and Facebook Ads, Social Media Management, Database Reactivation, step-by-step Video Marketing, FREE Webinars and more! Consider us your partners in marketing!
For more on growing your business, visit our website and schedule your FREE Marketing Audit; then, join the community of Martial Arts Entrepreneurs on Facebook.
