Many business owners believe Facebook ads don’t work. They complain about low-quality leads, wasted ad spend, and disappointing results. But here’s the truth: Facebook ads can be a game-changer—if executed with the right Facebook ads strategy.
Cris has built a $4 million-a-year business using Facebook ads as the primary paid marketing tool. The secret? A simple 7-step Facebook ads strategy that consistently delivers high-quality leads and conversions.
In this guide, she breaks down how to:
✔️ Build a high-value content library
✔️ Create engaging video ads at scale
✔️ Optimize targeting and retargeting for better conversions
✔️ Structure ad campaigns for maximum ROI
If you’ve struggled with Facebook ads in the past, this step-by-step Facebook ads strategy will help you turn them into a growth engine for your business. Let’s dive in!
Why Most Facebook Ads Fail (And How to Fix It)
Have you ever heard (or said) any of the following?
❌ “Facebook ads don’t work.”
❌ “Leads are low quality.”
❌ “It’s just a waste of money.”
She gets it. She’s been there. But after scaling a business to $4M per year using Facebook ads, she confidently says these beliefs aren’t true—if you use the right Facebook ads strategy.
The problem isn’t Facebook; it’s the approach. In this guide, Cris shares the exact 7-step Facebook ads strategy she uses to consistently generate leads, nurture prospects, and drive conversions.
Step 1: Build Your Content Library
Facebook ads thrive on high-quality content. Start by creating a content calendar that fuels an effective Facebook ads strategy.
How Cris Builds a Content Vault:
📌 Screenshot content that resonates while scrolling social media.
📌 Highlight insights from books, blogs, and podcasts.
📌 Document key takeaways from meetings and trainings.
📌 Store everything in a Google Sheet for easy acce
💡 Ninja Hack: A well-organized content library means never running out of ideas, making ad creation faster and easier. Learn how to create engaging video content for your martial arts school with our free guide.
Step 2: Batch and Film Reels
Facebook (and Instagram) prioritize video content. If your martial arts school’s marketing strategy doesn’t include video ads, you’re missing a massive opportunity.
Cris’ Guide for High-Impact Video Content:
🎥 Batch filming—2-4 hours = 60 reels (2 months of content!).
🎥 Film when energy levels are highest (morning works best for her).
🎥 Follow this 4-part structure for engaging videos:
✅ Hook – Grab attention in the first 2 seconds.
✅ Story – Use storytelling to connect emotionally.
✅ Teach – Share actionable insights.
✅ Call to Action – Tell viewers what to do next.
💡 Ninja Hack: Avoid over-scripting! Keep videos natural and authentic. We want to share our scripts to get you started: Video Scripts for Martial Arts Schools.
Step 3: Edit Videos Like a Pro
Great content needs great editing.
Edit Videos Efficiently:
🎬 DIY Editing? Use easy-to-use apps like Captions.
🎬 Outsourcing? A professional editor can add jump cuts, captions, and graphics for extra engagement.
🎬 Keep It Snappy: The faster the cuts, the higher the watch time.
💡 Ninja Hack: 85% of Facebook users watch videos without sound, so always add captions. You can check out Cris’ YouTube channel for inspiration for your own video content.
Step 4: Post Videos Daily (Yes, Daily!)
Consistency is everything. More videos means more data which helps you to refine your strategy.
Where She Posts for Maximum Reach:
📌 Personal Profile – Reaches a broader audience organically.
📌 Facebook & Instagram Business Pages – Essential for paid ads.
📌 Stories & Reels – Short-form content gets the most engagement.
💡 Ninja Hack: Don’t overthink it—just post. Even “okay” content is better than no content. If you’re ready to delegate to the experts in the industry – book a call to learn about our social media management program.
Final Thoughts: Turn Facebook Ads Into a Growth Machine
Facebook ads DO work—if done the right way.
🔥 Start with high-quality content.
🔥 Test what works, then scale with ads.
🔥 Retarget and follow up relentlessly.
Want more actionable marketing strategies? Subscribe for updates, and join our Facebook page to connect with other school owners. 🚀 You can also access our digital marketing audit checklist to help you get on track and pack your mats.
