Did you know that establishing a distinct brand is crucial for martial arts schools? One effective way to achieve this is by creating a comprehensive brand kit.
A brand kit serves as a blueprint for your school’s identity to remain consistent across all platforms.
In this blog post, we give you the essential components of a brand kit and guide you through the process of crafting one yourself.
What's Your Brand All About?
Before you start on the visual parts of your brand, it’s important to have a clear understanding of what your martial arts school stands for.
Reflect on the core values, teaching philosophies, and unique aspects that set your school apart.
This will help you make a plan for how it should look.
Struggling to come up with a brand voice?
Check out our blog, “The Importance of Brand Voice for Martial Arts Schools.”
Make a Cool Recognizable Logo:
A logo is a special image that represents your martial arts school’s brand.
It should be distinctive enough to leave a lasting impression on potential students and parents.
It should also be significant and represent you, your school, and what your mission stands for.
Consider hiring a graphic designer or someone adept at translating your school’s values into a visual identity.
A well-crafted logo communicates the values of your school at a glance.
You can also check out our blog “Logos: How to Represent Your Martial Arts Brand” to learn the importance of logos.
Pick Your Colors:
Colors can make your brand look interesting and make people feel certain ways.
And although color psychology is important for the consumer, you also want to think about what each color makes YOU feel good.
Choose a palette that resonates with the values and energy of your martial arts school.
Whether it’s bold colors that convey energy or tones that reflect discipline and focus, ensure your colors align with your brand.
Use Special Writing:
The way you present written content is an integral aspect of your brand’s identity.
Select a set of fonts that are not only legible but also reflect the character of your martial arts school.
Clean, easily readable fonts can convey professionalism and trustworthiness.
The font should also be able to be used in any educational setting.
The way you write things is also important for your brand.
Decide on some special letters and words that you will use for your brand.
Make sure they are easy to read and fit with your brand’s style.
Use Pictures that Look the Same:
Visual cohesion is paramount in presenting a unified brand identity.
Ensure that all images, whether they’re of classes, instructors, or events, adhere to a consistent style.
Consider using filters or editing techniques to depict a specific look and feel.
This uniformity across visuals reinforces the recognizability of your brand.
Create a Comprehensive Brand Kit:
Compile all the decisions you’ve made for your martial arts school’s brand into a brand kit.
This brand kit will serve as a reference for anyone involved in representing your school, from social media managers to marketing teams.
It should encompass instructions on logo usage, color codes, font choices, and image guidelines, providing a clear blueprint for maintaining brand consistency.
An easy resource to use to create this brand kit is Canva. Canva is free and easy to use, which makes it perfect for creating branding kits.
Show Your Brand Everywhere:
Now that you have a well-defined brand kit, it’s time to showcase it across all channels where you want your martial arts school to be recognized.
This includes your website, social media profiles, promotional materials, and even physical spaces like your school’s premises.
By applying your brand consistently, you establish a strong and memorable presence.
Change Your Brand Kit as You Grow:
Your brand can change as your school grows.
This could involve refining your logo, refreshing your color scheme, or updating your messaging to reflect new achievements and offerings.
Sometimes you might want to make it look a little different.
That’s okay!
Just remember to keep your brand looking nice and consistent, no matter what changes you make.
We also recommend making an announcement on social media about any changes being made to your brand.
Conclusion:
Creating a brand kit is an important step in making your business stand out.
By thinking about what your brand represents, making a unique logo, choosing colors you like, using special writing, and keeping your pictures and icons consistent, you can make your brand look special and recognizable.
Remember, it’s important to use your brand kit in all the places you want people to see your brand.
And don’t worry if your brand changes a little over time – just make sure it still looks good and matches your business.
