The holiday season is upon us, and for martial arts school owners, it’s time to kick up your marketing game and bring in new students by using Google.
In the digital age, where everyone is just a click away, leveraging the power of Google can be a game-changer.
Wondering why Google is crucial?
Well, buckle up, because we’re about to dive into some exciting ways it can make a massive difference!
1. High-Intent Marketing: Get Noticed by the Right People
When it comes to marketing, reaching the right audience is crucial.
Google, with its high-intent marketing capabilities, allows you to connect with people actively searching for martial arts classes.
When someone types in “martial arts classes near me” or “karate lessons for kids,” they’re showing high intent.
And when someone types that into the search bar, you want your school to pop up right in front of them.
Optimizing your Google presence ensures you pop up right when they’re searching, increasing the chances of converting those searches into actual students at your dojo.
2. Google Optimization: Getting Noticed Where It Matters
Let’s decode the secret behind Google optimization—it’s all about being easily found!
Google is like a bustling marketplace, and you want your martial arts school to stand out.
Optimization is the key.
Updating your profile with accurate information like your address, contact details, class schedules, and holiday specials is like laying out a red carpet for potential students.
You want to add compelling photos of your school, update your class schedules, and include relevant information about your programs.
Also, using relevant keywords on your website helps Google understand that you offer precisely what searchers are seeking.
This not only helps potential students find you but also gives them a glimpse into what makes your school special.
Interested in becoming more noticed?
Schedule a call with Tony, our Business Development Rep, to see how our Google Business Amplifier program would work for you!
3. Reviews: Let Your Students Do the Talking
Word of mouth has gone digital, and online reviews can make or break a business.
Ever bought something online after reading fantastic reviews?
The same magic works for your martial arts school!
Encourage your happy students and their parents to leave positive reviews on your Google Business page.
Good reviews act like shining stars, guiding others in the right direction—straight to your dojo!
Responding to reviews, whether positive or constructive, shows that you value your students’ feedback and are committed to providing a great experience.
4. Holiday Ads: Making Spirits Bright and Your Dojo Busier
Google Ads can be a powerful tool to promote special offers or events at your martial arts school.
Picture this: a beautifully designed ad showcasing your school’s holiday package or a “12 Days of Martial Arts” deal popping up when someone Googles “fun activities for kids during Christmas break.”
That’s the magic of holiday-themed Ads!
They capture attention and spark interest during the festive buzz, leading to increased leads and sign-ups.
However, you need to be following up with these leads in order for them to become paying students!
Check out our blog: “Let’s Cut to the Chase…Follow-up is Everything,” to learn more about how important following up with your leads is.
5. Less Than a Week to Get More Leads: Seizing the Holiday Rush
With Christmas less than a week away, time is of the essence.
Google’s fast-paced environment allows you to generate leads in less than a week.
Have your Ad Account Manager craft holiday-themed ads promoting your school’s unique offers or discounts for new enrollments.
These ads can be set up in less than a week, driving potential students to your doorstep before the holidays even arrive!
Conclusion:
In the fast-paced digital world, Google is a martial arts school owner’s best friend.
From high-intent marketing to optimization, reviews, quick lead generation, and holiday ads, Google offers a plethora of tools to make this Christmas season a success for your school.
So, gear up, spread the holiday cheer, and let Google work its magic in bringing new students through your doors.
This holiday season, let Google be your festive helper, guiding eager learners straight to your dojo’s doorstep.
Ready to make this Christmas the best one yet for your martial arts school?
Start harnessing the power of Google today!
Happy Holidays and Happy Training!
