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Creative Marketing Strategies for Martial Arts Schools This Summer

Looking for ways to boost your martial arts school’s summer enrollment? Look no further than these creative marketing trends!

Summer can be a tough time for martial arts school owners. 

Many students are busy with activities like summer camps and vacations, which can make it hard to keep the school busy and make money.

But don’t worry! 

Grow Pro’s got you covered!

There are lots of great marketing ideas that can help your martial arts school do well during the summer.

In this blog post, we’ll explore marketing strategies to take your summer camp to the next level.

We’ll break down special deals, social media strategies, events, and challenges.

We want to give you the tools and ideas you need to make your summer marketing strategy a success.

Let’s kick off with one of the most effective ways to keep your school thriving during the summer break: 

SUMMER CAMPS!

The pandemic may have caused a decline, but the good news is that things are looking up for 2023.

With these Creative Marketing Strategies for Martial Arts Schools, you’ll have packed mats.

With some promotional materials outreach, you can fill up your summer camps in no time.

Start by reaching out to your students and their parents. 

Creative Marketing Strategies for Martial Arts Schools

Looking beyond summer camps, here’s a three-step plan that will skyrocket your school’s success: 

Ask for the Close

Your students are the best ways to fill your mats.

So ask them to sign up for your summer camp program directly!
 
It can make a huge difference.
 
An easy way to open up the conversation is to ask them for feedback through a survey.
Once you’ve got their attention, get them excited!
 
And let them know about the fun opportunities that await them during the break!
 

Offer early bird discounts to parents who sign up their children before a certain date.

This can incentivize them to commit early and help you fill your camps quickly.

Don’t forget to make your summer camp:

  • Fun and engaging-
    • Do this by offering a variety of activities for different interests and skill levels.
  • Leverage Referrals-
    • Encourage students to refer friends and family by offering incentives. You can do this with discounts or free classes for every new student they bring in.

Recruit, Retain, and Revenue!

Summer camp martial arts add example
Summer camp ad example
Simple summer camp ad example
Let’s kick things off with an unbeatable Summer Trial Special.
This should include things like private lessons, exclusive summer merch, and uniforms.
 
Don’t just rely on one type of marketing.
 
To get the word out – you have to capitalize digital marketing- from social media to print to direct mail.
 
Once you’ve recruited your students, it’s time to keep them engaged.
 
We recommend doing this with a Summer Training Challenge.
 

Break it up into three parts and incentivize progress with a cool reward like a patch or pin.

You can boost your revenue with:

  • Themed challenges.
  • Summer Private Lesson Packages that combine a set curriculum with personalized attention.
  • Success markers in the form of pins or patches. 
 
Students will love earning patches or pins as they progress.
 
And you can promote these packages with eye-catching posters and handouts.

Don't miss out on these pro tips!

Mothers day Example Ad
Fathers Day Content post Example
In May, highlight Mother’s Day with specials for classes.
Don’t forget to hold a Stranger Danger mass intro to bring in new students.
 
Plus, keep your current students happy with an annual team picnic.
 
Then, in June, show dads some love! Do this with a Father’s Day week and class.
 
Both of these can act as a great tool for boosted retention!
 
Wrap up the month with a graduation ceremony to celebrate your students’ achievements.
Summer Giveaway content post
Fitness Challenge example

But wait, there's more!

You thought we were done?
 
Nope!
 
Here are more Creative Marketing Strategies for Martial Arts Schools!
 
Try Offering workshops and seminars!
 
Both are great ways to provide your students with unique and educational experiences.
 
Consider bringing in guest speakers or experts from different martial arts disciplines!
Use this to give your students a well-rounded understanding of the art.
 
These events can also serve as an opportunity to attract new students to your school.
 
Leverage these ideas to showcase your expertise in the field.

Another fun and engaging idea is to create social media challenges that encourage your students and followers to share their martial arts journey. 

These challenges can be themed around specific techniques or movements and can be a great way to showcase your school’s unique offerings. 

You can even offer prizes for the best submissions, which can further incentivize participation and boost your social media engagement.

By implementing these additional marketing ideas, you’ll be sure to keep your martial arts school thriving during the summer season and beyond!

Summer can be a challenging time for martial arts school owners, but with the right marketing strategies, you can keep your school thriving even during the break. 

From summer camps to social media challenges, there are plenty of creative ideas to consider. To take your summer marketing strategy to the next level, don’t miss our upcoming webinar Beyond Summer Camp: Creative Marketing Ideas for the Summer Season, happening on Tuesday, May 16th at 12 PM EST. 

Register now to learn more tips and tricks on how to recruit, retain, and increase revenue for your school.

Let’s make this summer a success for your martial arts business!

Grow Pro

Grow Pro

Grow Pro Agency is a Digital Marketing Agency for Martial Arts Academies & Fitness Gyms. We offer Google Ads, Facebook Ads, Instagram Ads, and Done for You Daily Social Media Postings. We provide immediate, unmatched personal attention to our client's individual needs and stay at the forefront of evolving trends in the digital marketing world. Let us help you drive more traffic to your business so you can sign up more people and impact your community.

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