What’re you doing to build your martial arts school’s brand?
LinkedIn is a commonly used platform for individuals to connect and share their career achievements and much more.
But not only that, LinkedIn is an excellent space for employees and companies to network on a professional level.
LinkedIn is not just a website to network with other individuals; it can also help bring in businesses similar to yours.
Being on LinkedIn can bring your school’s brand to life and network it in your own way.
You may ask yourself, “Why do I need to put my martial arts school on a networking platform?”
Martial arts school owners should be on LinkedIn because it provides a platform to connect with other martial arts business owners, share industry news, showcase their school and its offerings, and attract new students and instructors.
Schools can also use it to stay informed about industry trends, reach out to other martial arts schools to collaborate, and use it as a marketing tool to promote their school and its programs.
Additionally, you can use it to connect and network with potential investors and partners.
Now on to the tips and tricks on how to build your school’s brand on LinkedIn:
Build your martial arts school’s brand
With over 810 million members, LinkedIn is one of the largest social networking sites for organizations and professionals. For lead generation, it is 277% more effective than Facebook and Twitter.
How does your school stand out from others in your industry? What makes your business marketable? Why should someone give you their business?
Building your martial arts school’s brand on LinkedIn makes your business more reliable. LinkedIn lets your students get a more robust understanding of what your programs have to offer.
You might think, “Isn’t that what my website is for?”
Yes, it is, but having a professional profile on LinkedIn can bring in a different clientele for your school. In addition, it can help parents to see that your martial arts school is professional and gives your students more information than your website.
Climbing the ranks of relevant search results isn’t going to happen overnight.
Here are a few tips on how to optimize your school’s profile to increase its chances of showing up on the first page:
- Complete your profile
- Add a captivating headline
- Add the relevant keywords
- Complete the ‘about’ section
- Add your location
- Be specific about the programs and services your school provides
Help rank your school’s name on Google
Having a higher-ranked school name on Google can benefit your school because it will show up higher than your competitors. Ultimately, this will bring in more students and a better reputation.
When owning a martial arts school, the first thing students do when seeing your name online is look up your school on Google. Being ranked high on Google will help these students understand your programs and make you more trustworthy.
Creating a LinkedIn account for your school is the best thing you can do because it’s typically easier to get your LinkedIn page to rank on Google vs. your homemade website or online portfolio.
What to post
You may want to post exactly what you are posting on Instagram and Facebook. However, LinkedIn is a site for different content than other social media platforms.
If you notice your students are specifically really enjoying blog posts, webinars, or something else — start posting it!
How can you tell what content’s working?
Monitor comments, likes, shares, and clicks.
Content should be more professional and informative when it comes to posting to LinkedIn.
For example, you can highlight an article about particular martial arts gear that should be used for specific classes.
You can also talk about what exactly happens in each of your programs, anywhere from the warmup to the techniques used for different forms.
Looking at different martial arts school content to get other ideas is another great way to get post ideas.
Maintain an index of contacts
Have you ever heard the saying, “It’s who you know, not what you know?”
Having contacts and connections allows you to broaden your school to people who would’ve never been interested but now are. Connecting with people on LinkedIn will increase your contact list, which increases the number of people that know about your school.
Now, why is this relevant to martial arts schools?
This is very relevant because LinkedIn is just another social platform for clients to see your work and what your school’s programs offer.
LinkedIn is just a social platform for professional profiles, so creating a profile for your school can make it more dependable and different from other schools.
Seeing your competitors and their enhancements in their schools can be the driving factor for you and your school.
Stay up-to-date with news in your industry
Staying up to date on what is happening in your industry can be crucial for your school.
LinkedIn aggregates a timeline when you log in. You’ll find news updates from your connections, your groups, and your company there.
Keeping up-to-date on the news in your industry allows you to ensure your school improves.
When it comes to marketing, you always want to know what is going on in your industry. If you are left out, your school’s enhancements will be left behind.
Networking!
We have all heard this word many times before, but it is a word that needs to be in your vocabulary for your school.
Networking can not only help your school; it can also contribute to your social well-being.
Networking is about sharing and taking away ideas for your school. Everyone has different opinions, so networking with people in and outside your industry can bring your martial arts school what it is missing.
Networking is also a way to build your martial arts school’s brand through your connections.
To Wrap Up
Being on LinkedIn brings abundant opportunities for networking with people from all industries. In addition, networking can bring exciting and relevant opportunities to your school by connecting with others on LinkedIn.
LinkedIn has a messaging feature that lets you create instant messages by pushing a button. This allows you to network and connects with others faster and easier. It doesn’t hurt to message other owners to build your index of contacts.
To learn more, check out our webinar, How to Take Control of Your Online Reputation & Drive More Sales. This webinar explains that your online reputation can make or break your school. This is particularly true for Martial Arts Schools. You need to be seen as trustworthy when working with parents’ children.
These are only a few reasons to begin to build your martial arts school brand, and there are many more reasons.
