Webinar Replay: Next Level Customer Experience

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Synopsis:

💡 Improving the customer experience is crucial for business success. Businesses need to focus on these three things. Getting customers, getting customers to pay more, and getting customers to pay more often.
💡 Examples of next-level customer experiences include personalized DMs, immediate access to resources, welcome boxes, and ongoing communication.
💡 School owners often make the mistake of focusing on getting new clients instead of improving the experience for current students.
💡 The customer journey consists of six stages. Awareness, consideration, purchase, onboarding, retention, and advocacy.

Actionable Steps:

💡 Consider doing a free marketing audit with a company like Grow Pro to improve awareness, consideration, and purchase stages.

💡 Use email for cold outreach, and leverage partner lists for mail and print. You can also put cards in local businesses, banners, and flags for offline advertising.
💡 Welcome new customers to your Facebook group or page. Send personalized emails and handwritten thank-you cards. You can also provide a welcome video, make a phone call, offer gifts or swag, and give shout-outs in person.
💡 Use Google business profiles, TikTok ads, website SEO, blogging, and local Facebook groups as different communication styles to help create awareness.

It is a complementary conversation: There is absolutely no charge.
You speak directly with our Team: Explain your current marketing situation, what’s working and where you feel there is room for improvement.
We discuss your vision for the business: You can’t get to where you want to go without taking an inventory of where you are. We discuss your situation.
We go into depth about your vision for the business: For most of us, this is the most fun part of the discussion. We can see it so clearly. We just often don’t know exactly how to get there.
We have a conversation about your obstacles on the way to accomplishing your goals: Until we have clarity on our obstacles, we can’t put together a game plan to overcome them. We have an honest discussion of what in your way.
Then and only then – if it fits – we may discuss potential next steps: This is not for everyone, but if you want, we have a conversation about what else we could do to move you to owning an Academy that has a flood of qualified leads and new students.