Webinar Replay: Create a Customer Journey that Converts More Students, Faster
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Synopsis:
- 💡 This webinar is about creating a customer journey that converts more students faster. It is important to keep the business simple and scalable.
- 💡 The customer journey consists of six stages. Awareness, consideration, purchase, onboarding, retention, and advocacy.
- 💡 Moments of impact play a crucial role in shaping the customer’s journey and should be identified and implemented.
- 🤝Building a positive user experience is crucial in all stages.
- 📚 Content creation, organic social media, and ads drive traffic to the website and help in building the brands know, like, and trust factor.
Actionable Steps:
- 🔎 Various tactics are used for generating awareness, including sharing content on social media, PPC online ads, and print marketing.
- 🌐 Your website plays a crucial role in converting traffic into leads, and it should be optimized to capture name, email, and phone number information.
- ✉️ Email and SMS marketing is effective for both awareness and consideration stages. They should focus on educating, engaging, entertaining, and empowering the audience.
- 💡 Understand the user’s objectives, answer their questions, and address their concerns.
What Is A Lead Acceleration Session?
- It is a complementary conversation: There is absolutely no charge.
- You speak directly with our Team: Explain your current marketing situation, what’s working and where you feel there is room for improvement.
- We discuss your vision for the business: You can’t get to where you want to go without taking an inventory of where you are. We discuss your situation.
- We go into depth about your vision for the business: For most of us, this is the most fun part of the discussion. We can see it so clearly. We just often don’t know exactly how to get there.
- We have a conversation about your obstacles on the way to accomplishing your goals: Until we have clarity on our obstacles, we can’t put together a game plan to overcome them. We have an honest discussion of what in your way.
- Then and only then – if it fits – we may discuss potential next steps: This is not for everyone, but if you want, we have a conversation about what else we could do to move you to owning an Academy that has a flood of qualified leads and new students.