Why you NEED to be on Facebook Live – Benefits, Stats, Ideas
Marketing has come a long way from the days of radio, television and billboards. It has evolved to include live-streaming video and interactive content. Facebook Live is the best platform for engaging viewers via video.
What Gives? Why Facebook Live for MY business?
Here’s some stats for you…
According to HubSpot, businesses that use online video grow revenue 49% FASTER over those who don’t.
59% of marketing professionals say that video has the best return on investment of any content type.
78% of executives who use live video for business say it offers deeper interactions with their viewers.
With that said…
Facebook has over 90 million users on the platform DAILY and in five years Facebook is projected to be mostly video.
Those are some crazy numbers right there.
By implementing Facebook Live into your content strategy, you can provide instant, real time source of information and unique content for your viewers that like nothing else out there. Completely original to you and your school.
A good strategy would be to go Live for special events and hyping up product releases. If you correctly hype up your Live videos, it will invoke excitement and curiosity about your event or product.
Another great idea would to use Facebook Live for Q&A’s. Your audience can ask real time answers and get real time questions. An added bonus with Live Q&A’s is user engagement and traffic within your page will organically increase your reach. Win – Win!
