Your Social Media Training Begins Now!
Running a martial arts school is hard work, but navigating the unpredictable world of social media? That’s a challenge worthy of a sensei. If managing your social media feels like getting locked in an arm bar, you’re not alone. Social media has changed, but with a little strategy and some smart moves, you can master the art of maximizing your organic social media efforts.
The Ever-Changing Social Media Landscape
There once was a time when posting on Facebook felt like opening the dojo doors and inviting the whole town in. These days, thanks to algorithm changes, only about 10% of your followers are likely to see your posts.
Does this mean social media is a lost cause? Not at all. The trick is learning to work with the changes instead of against them. Here’s how:
- Use both business and personal profiles. Your business profile is like the polished trophy wall of your school. Your personal profile? That’s where you connect, build trust, and make families feel like part of your school’s community.
- Keep your personal profile professional. Think inspiring posts about your school, not embarrassing old sparring bloopers (unless they’re really funny).
Through this process, you may come to realize your profiles may need a bit of a touch up to effectively engage your audience. Grow Pro has lots of helpful resources for school owners that want to learn more about maximizing their organic social media efforts.
You can download the FREE digital marketing audit checklist, which can help you assess how optimized your Google Business Profile is, the effectiveness of your Facebook Business page, and gauge where you may have room for improvement with your lead follow up process.
Authenticity is Your Secret Weapon
When it comes to social media, authenticity beats flashy perfection every time. Families want to see the heart of your school: the sweat, the smiles, and the sense of community.
A few ideas to get started:
- Share moments from your classes, like students mastering a new move or earning their next belt.
- Post behind-the-scenes glimpses of instructors prepping for lessons or having fun with students.
- Experiment with short-form videos. Reels are one of the most engaging forms of content today—aim for one per week. These can showcase techniques, share tips, or just highlight the energy of your school.
Remember: It doesn’t have to be perfect, just real.
How to Boost Engagement
Facebook Groups: The Hidden Gem
Think of social media as a conversation, not a one-way street. Want to get people talking? Ask them questions!
For example:
- “What’s your kid’s favorite move in class?”
- “If you could have any martial arts superpower, what would it be?”
The more fun and interactive your posts, the more your audience will want to engage.
If you’re serious about maximizing organic social media efforts, Facebook Groups can be a game-changer.
Why? They’re all about connection.
- Create a group just for your students and families. Share updates, celebrate milestones, and build community.
- Join local groups to get in front of your ideal audience. Look for parent forums or neighborhood groups (just make sure to avoid being too salesy).
Groups give you a direct line to your community.
Your Social Media Success Blueprint
Not sure how to get started? Here’s a quick plan to kick things off:
- Join three local Facebook groups that align with your target audience. **
- Post consistently on your business and personal profiles (aim for 3x a week).
- Share authentic, engaging content that shows the real spirit of your school.
- Experiment with short videos and reels to increase visibility.
- Ask questions and spark conversations with your audience.
- Watch the Webinar Replay: 5 Strategies that Will Make or Break Your Online Marketing.
**Cheat Code: If you haven’t already, you can join our community of Martial Arts Entrepreneurs (one down, only two more to go!).
Need Some Extra Help?
Maximizing organic social media efforts doesn’t have to feel overwhelming. By focusing on authenticity, building community, and using tools like Facebook Groups strategically, you can transform your social media into a powerful tool for growing your school.
Your students—and your future students—are waiting. Now go post that reel!
Social media can feel like running a never-ending sparring session. But you don’t have to do it alone.
- Book a Free High-Performance Marketing Audit: We’ll help you identify what’s working and where you can improve.
- Explore Our Done-for-You Lead Follow-Up Service: Perfect for busy school owners who’d rather focus on their students while we handle the follow-ups.
Want expert results? Let the experts do it for you.
