Having a great online presence on Google is absolutely necessary to become the best and best-known martial arts school in your area.
Consumer buying habits have forever changed with the rise of companies like Amazon. More than ever, people are looking up reviews and making purchasing decisions based on Keyword rankings, Website & content strategy, and Google maps, all important tactics to build a strong internet presence.
Here are 4 reasons why you should establish yourself on Google!
1) Everyone is there
According to StatCounter.com, Google has dominated the search engine market, maintaining a 92.4% market share as of February 2021.
This is why you want to make sure that you are using Keywords on Google so that your business appears at a high ranking and users see your website when they search.
Tracking your business’s targeted SEO keywords give insight into what users are searching for in your industry and where you show up in results for those searches.
2) Attention spans are short
A shorter attention span means humans are more selective of how they spend their focus. The internet is saturated with information, from basic general topics to highly niche subjects. The more options we are presented, the more we can pick and choose what information we focus on. You can build authority with content so that your website ranks online.
To capture the attention of your audience you need to give readers value!
Share what you know- participate in your industry’s community, focus on specific topics, and use those keywords in the content to target your audience.
Create Strategic content– To build your brands authority you can begin by creating a content strategy.
A content strategy keeps you accountable and consistent. You can create the best authority-building content possible, schedule posts, and promote topics and keywords that appeal to your audience.
3) The first place people look at are google reviews
If you want to generate immediate leads, sales, phone calls, etc. for your business, one of the best choices you can make is to advertise on Google.
Reviews on Google provide your customers valuable information about your business. Business reviews appear next to your Business Profile in Maps and Search, and this helps your business stand out online.
Reviews are a great form of communication helping you build trust and retain loyal customers.
Unlike other marketing channels, Google enables brands to target hyper-relevant audiences that are actively looking for products and services that correspond with their offerings.
Because of Google’s market dominance and massive customer base, it’s easy to analyze the progress of your campaigns tapping into high-quality and straightforward results.
4) Organic social media is on the decline
Organic social media is declining because the competition is growing. People and businesses flocked to these platforms, and as the services grew it became more difficult to rank highly in search results. The search engines had to work much harder to surface the most relevant and useful content, and businesses eventually saw diminished organic reach as a result.
Organic content still has value to teach people something, entertain, and add value to their lives, however it can be unpredictable.
Your business will see much greater value using google to reach broader audiences with more predictability.
So now that we know the “why” what is the first step to dominating Google? Don’t worry we got your back. We are breaking down the best strategies you can put in place right now to help you establish online dominance and rank your martial arts school.
Learn strategies to increase your customer’s awareness through google, leading to customers, and retention of loyal followers in easily digestible steps.
Join the CEO of Grow Pro Agency, Cris Rodriguez, and CEO of Market Muscles, Stephen Reinstein, as they host a live training teaching you the strategies to increase your customer’s awareness through google, leading to retention of loyal customers.
Register Now for our 2021 Google Domination Roadmap by clicking here!
https://getstarted.growproagency.com/GoogleDominationRoadmap
