Running a martial arts school can be rewarding, but it’s not without challenges. From attracting students to keeping them engaged, school owners face many obstacles. In this blog, we’ll explore the 10 biggest mistakes martial arts school owners make and how to run a successful martial arts school. Whether you’re just starting out or looking to improve, avoiding these pitfalls can set you up for success.
1. Not Following Up with Leads
Failing to follow up with leads is a big mistake. In today’s fast-paced world, responding quickly is crucial. Research shows that leads are most likely to respond if you contact them within five minutes of their inquiry. If you wait too long, they might lose interest or join another school.
Struggling to keep up? Our done-for-you lead follow-up service can ensure no lead slips through the cracks, helping you turn more inquiries into students.
2. Charging Too Little for Tuition
Many school owners undercharge for tuition because they base prices on competitors. While it’s good to know the market, your pricing should reflect the value you provide.
If you’re unsure how to position your pricing, a free marketing audit can help you assess your unique value and communicate it effectively to prospective students.
3. Relying Only on Word of Mouth
Word of mouth is great, but it’s not enough to grow your school. Some owners assume that happy students will naturally refer others. While referrals do happen, they can’t be your only marketing strategy.
Want tips and recommendations from people in the industry to learn how to run a successful martial arts school? Join the Martial Arts Entrepreneurs group on Facebook to connect with other school owners and get access proven marketing strategies.
4. Holding Down Another Job
Many school owners keep a full-time job while starting their school. While this may be necessary at first, it can slow down your school’s growth.
Transitioning to full-time ownership can feel daunting, but with the right strategies in place, you can focus fully on growing your school and achieving long-term success.
Here are 99 AI Business Prompts school owners can use to help effectively leverage their time and manage their duties as a school owner.
5. Waiting Too Long to Hire
As your school grows, you’ll need help. Some owners avoid hiring because they’re worried about costs or think they can handle everything alone.
Unsure where to start? Learn how to build a team that aligns with your goals and supports your school’s growth.
6. Neglecting Cleaning and Maintenance
A dirty or poorly maintained school can drive away students and create a bad impression.
If you’re a newer school owner looking to expand your knowledge of how to run a successful martial arts school, a simple adjustment, like regular cleaning schedules and facility checks, can make a big difference. These small investments show students and their families that you care about their experience.
7. Not Tracking Key Metrics
Many owners don’t track important numbers like student retention, enrollment, and revenue trends. Without this information, it’s hard to know how your school is doing or what needs improvement.
Want to stay on top of your metrics? Get a free copy of Access our free guide: Marketing and Sales KPIs Every School Owner Should Track.
8. Skipping Mentorship
Trying to figure everything out on your own can slow your progress. A mentor with experience in running a martial arts school can offer valuable advice.
Need guidance? Connect with experienced school owners in the Martial Arts Entrepreneurs group on Facebook to exchange ideas and learn from their journeys.
9. Overloading on Information
In today’s world, it’s easy to get overwhelmed with information. Some owners spend too much time learning without taking action.
The key is not just to learn, but to implement strategies and measure their effectiveness. “The Best Known Dojo” is a great resource to help you cut through the noise and focus on what works.
10. Trying to Please Everyone
Some schools try to offer every style or program imaginable. This can confuse potential students and weaken your brand.
Focusing on what you do best helps create a clear identity and attracts the right students for your school. Need help identifying your unique strengths? Read the blog on how you can: Build Your Martial Arts School’s Brand.
Conclusion
Avoiding these 10 mistakes can make a big difference in the success of your martial arts school.
Key Takeaways:
- Focus on quick follow-ups to capture leads effectively.
- Set tuition rates that reflect the value of your services.
- Diversify your marketing strategies beyond word of mouth.
- Invest in your school full-time to drive growth.
- Build a team that supports your vision.
If you’re looking for guidance on how to run a successful martial arts school, follow this guide. Pay attention to cleanliness, track your progress, and seek guidance from mentors. By staying focused and taking action, you can create a thriving school that serves your students and stands the test of time.
Ready to take your school to the next level? Book a free marketing audit to uncover opportunities and strategies tailored to your needs.
